When it comes to media, it’s easy to focus on getting the lowest cost per thousand, but efficiency and effective reach is what really matters. To achieve that, you need strategy and tools that help you reach the right audience, through the right channels, at the right time. You also need the analytics tools to measure engagement and continually optimize to maximize results and minimize wasteful spending. Sound like a good idea? We thought so too…which is one very good reason to work with Heart+Hammer on your next media buy.
Using an agency to leverage your media buying power? Cost is obviously a key consideration. But you should look beyond that for a true measure of success. For example, you should be able to determine if your average cost per customer acquisition is down. Engagement and conversions levels should increase accordingly. In fact, your organic search numbers should see a boost, aided by your paid traditional and digital media efforts. And of course, you should be able to track revenue attribution to accurately gauge the impact of your media strategy and buying decisions. If this doesn’t match your current experience, maybe it’s time we talked.
Traditional and Digital Media
As the digital media platform continues to expand and grow, for traditional media, one thing still remains true, everyone still has a television in their home and still listens to the radio in the car or at work. With so many media options available it can be a challenge for a client to know where they should stretch their advertising dollars.
This is where Heart+Hammer can really help our clients be more strategic, by optimizing the flexibility we have to build “ala carte” media plans across both traditional and digital media platforms. We rely on the latest data on ratings, and keep ahead of consumer listening trends and leverage our in-house creative production team to build the most impactful media plan for our clients.
Buying Power and Budget
Clients need smart media strategists with exemplary negotiating skills. At Heart+Hammer we leverage the many years of our negotiating experience with the strong relationships we have cultivated with reputable and trusted media partners to provide our clients with increased average purchase value. At Heart+Hammer we know that to build a strong and trusted partnership with our clients the most important deliverable in our media department is to manage our clients’ budgets as if they were our own.
We want our clients to rave about our customer service and negotiating skills and feel that we listened to their marketing needs and created a media plan that provided the right return on their advertising investment.