Inbound Marketing

Attracting customers by adding value at every stage in the buyer's journey

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What is inbound marketing?

It's the best way to turn strangers into customers and customers into promoters of your business.

By creating content designed to address the problems and needs of your ideal customers, inbound marketing is the opposite of traditional outbound marketing. With inbound you attract quality prospects to your website and build credibility for your business.

inbound-methodology-abb

The inbound methodology consists of four phases: attract, convert, close and delight. These phases turn strangers into leads, leads into customers, and customers into promoters.

Inbound marketing is a proven methodology.

We've used the power of inbound marketing to take the lowest performing market for an established service based business and grow revenue by 25%.  See how we did it.

 

The Four Phases of Inbound

 

Attract-01

Phase 1: Attract

You don't want just anyone coming to your site. You want people who are highly likely to become leads and ultimately customers. How do you get them? You attract them with relevant content that adds value.

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Phase 2: Convert

Now that you've attracted the right type of visitor to your website the next step is to convert them into a lead. You do this by starting a conversation with them. Once you're in touch you answer their questions with relevant content that is helpful and continues the conversation.

Close-01

Phase 3: Close

At this stage you've found the right prospect and have converted them into a lead - now it's time to close the deal. The sales tools available in this stage help you close better deals faster and easier.

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Phase 4: Delight

Inbound marketing is all about providing a remarkable experience for the buyer throughout the journey. You've raised the bar on their expectations. In this stage it's even more important to engage with delight and make your customers even more successful.

Shifting From Selling to Educating

The shift away from hard selling has already happened. 80% of the buyer's journey is happening before buyers make an initial connection with a business.

Companies practicing inbound and focusing their efforts on providing helpful solutions are the ones winning sales.

What to expect from an inbound marketing agency

Inbound agencies are different in all the right ways.

  1. Results. Inbound agencies are goal focused. You should expect to early wins tied directly to the goals.
  2. Awesome Content. Inbound agencies are experts at creating awesome content that gets liked and shared.
  3. Data. Goals and benchmarks are a huge part of the inbound process. Inbound marketing agencies will track where you've been and where you are headed.
  4. Transparency. Inbound is a joint venture between client and agency. With transparent data, everyone stays on the same page.

Inbound is everything you think it will be.. and more. It's definitely more than we can fit on one web page. Connect with us and learn more.

Learn how to create buyer personas for your business

We can help you get started with inbound marketing today.