By creating content designed to address the problems and needs of your ideal customers, inbound marketing is the opposite of traditional outbound marketing. With inbound you attract quality prospects to your website and build credibility for your business.
The inbound methodology consists of four phases: attract, convert, close and delight. These phases turn strangers into leads, leads into customers, and customers into promoters.
You don't want just anyone coming to your site. You want people who are highly likely to become leads and ultimately customers. How do you get them? You attract them with relevant content that adds value.
Now that you've attracted the right type of visitor to your website the next step is to convert them into a lead. You do this by starting a conversation with them. Once you're in touch you answer their questions with relevant content that is helpful and continues the conversation.
At this stage you've found the right prospect and have converted them into a lead - now it's time to close the deal. The sales tools available in this stage help you close better deals faster and easier.
Inbound marketing is all about providing a remarkable experience for the buyer throughout the journey. You've raised the bar on their expectations. In this stage it's even more important to engage with delight and make your customers even more successful.
The shift away from hard selling has already happened. 80% of the buyer's journey is happening before buyers make an initial connection with a business.
Companies practicing inbound and focusing their efforts on providing helpful solutions are the ones winning sales.
Inbound is everything you think it will be.. and more. It's definitely more than we can fit on one web page. Connect with us and learn more.
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