Lead Generation, Top 12 Marketing Trends of 2017

5 lead generation trends to watch for in 2017

If you’re the type of person that follows lead generation trends from year to year, this list of trends might feel familiar. That’s because on average, we haven...
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PPC, Top 12 Marketing Trends of 2017, SEM

9 Tips for Getting the Most out of Pay Per Click (PPC) Marketing

We're looking into the top 12 marketing trends of 2017. How do you get to the top of the search engines? We know that Read More...

Marketing Strategy, sales enablement

When Marketing and Sales Work Together - More Leads Close

What people love the most about digital marketing vs. traditional advertising is all the trackable data that they have access to within digital marketingl. Pretty much everything we could ever wa...
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Social Media, Top 12 Marketing Trends of 2017

Inbound Benefits of Social Media Marketing

Do I really need to engage in social media for my business?  Without a doubt, the answer is a resounding YES. In 2017 I am still addressi...
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Video Board Entertainment

Stadium Sports Video Board Entertainment

For many game day is all about "The Big Game" itself, and we get that. But for our video production and animation team, game day starts long before the big game ever begins, and we believe ...
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Digital Marketing

How Does Content Marketing Work?

Content marketing is not just a buzzword of the internet age. It is a concept and a marketing practice that predates the turn of the century - the 19th century. Brands like Miche...
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Digital Marketing, Top 12 Marketing Trends of 2017

Email Marketing: 5 Key Trends to Follow in 2017 and Beyond

How many times have you heard that email marketing is dead? If I had a nickel for every time I heard some...
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Digital Marketing

Heart+Hammer - A North Carolina Digital Marketing Agency

We are Heart+Hammer.  Purposeful. Creative. Results-driven digital marketing agency.


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Digital Marketing, Top 12 Marketing Trends of 2017

What is Marketing Automation and is Your Business Ready for it?

One of the most important decisions facing business owners is how to make the best marketing dollar investment. Read More...

Marketing Strategy, Marketing to Millennials

Designing Digital Marketing Campaigns That Target Millennials

As Millennials become the largest generation in history, Read More...

Website Design, Website, Top 12 Marketing Trends of 2017

Mobile Friendly Content is not the Wave of the Future… It is Here.

Over the past several years we have been bombarded with articles urging us that some concept is the “wave of the future.” We shou...
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Digital Marketing

How to Identify a Top Digital Marketing Agency

According to Agency Spotter, there are over 120,000 agencies in the United States alone, and nearly 500,000 ag...
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Marketing Strategy, Video, Top 12 Marketing Trends of 2017

Why Video Must be an Integral Part of Your Digital Marketing Strategy

Do you remember a few years back when YouTube was this cute little fad? It was this place where you could find video clips of pop culture days of yore or the latest v...
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Video

Developing an Effective Video Content Strategy

Video content marketing is nothing new – even in the earliest days of “moving pictures,” businesses were embracing the medium as a novel and interesting way to reach ...
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Marketing Strategy, Top 12 Marketing Trends of 2017

Putting the Customer First in Customer Journey Mapping

As marketers, we talk a lot about The Customer Journey. We create maps, outlines, plans, and dissect every step on the path. At the heart of the customer journey, how...
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Marketing Strategy, Marketing to Millennials

How Millennials’ preferences are molding the future of Marketing

The Millennial. What do you think of this generation? For some it might be entitled or spoiled. To others the perception may be liberal or upbeat. While the characteristics of such a wide spannin...
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Marketing Strategy, Inbound Marketing

Can an Inbound Marketing Agency Grow My Business?

If you're looking at inbound marketing for your business, congratulations - you're taking a smart first step. As reported in the Read More...

Marketing Strategy, Digital Marketing, Top 12 Marketing Trends of 2017

Inbound Marketing: Why Your Business Needs To Invest In It

As you may know, inbound marketing has officially been around since 2006. The knock on inbound is that it can be challenging to get buy-in from senior management. Yet the data shows consistent tr...
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Digital Marketing, Top 12 Marketing Trends of 2017

Digital marketing is the new traditional—but customer experience is the standard

Back in 2004, while I was working at one of the big Madison Avenue advertising agencies, I was part of the production team helping with a global agency event. All the agency big wigs and key exec...
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Marketing Strategy, Website

Websites Deserve a Fast, Secure, and Responsive Web Platform

Five Seconds. That's it. Five seconds is all the time you have (at most) to get your website to load before page abandonment sets in. The average internet user has no patience to wait any longer....
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